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You are an e-commerce store owner with great traffic, increasing conversion rates every day, backlinks from top-ranking sites and everything going good. All your team members are continuously working hard to improvise on SEO parameters. Everything is going all fine. But, suddenly one morning you woke up to 10x multiples of backlinks from some unknown sources and all these backlinks are low-quality or malicious. You have no idea of what just happened with you and your business. Thereafter, it started affecting your rank and increase in customer attrition. Gradually, a downfall of once flourished business will be on sight.